Easy Ways To Promote Your Music Online

Easy Ways To Promote Your Music Online

 

With numerous ways to market your music online — and only numerous hours within the day — how does one decide which platforms are worth some time and energy?


If you are trying to market your music through every channel available to you, all at an equivalent time, you’re getting to spread yourself too thin and eventually blow out . On top of that, you’ll find yourself frustrated that each one of your diligence hasn’t actually amounted to much.


So instead of attempt the impossible, focus your efforts on a couple of platforms where your existing and potential fans are presumably to spend their time online. (And, you know, the platforms that you simply actually enjoy using — or a minimum of don’t despise.)


Here are the simplest ways to market and promote your music online.


Website

This should be priority favorite (and we’re not just saying that to toot our own horn). a politician website gives your fans an area where they know they will always find you, regardless of which social networks come and go.

Email List

Unlike social media platforms where algorithms determine who sees your content, your emails are bound to land in your subscribers’ inboxes. a daily monthly newsletter may be a good way to stay them informed about all things happening with you and your band.

Blog

If you're keen on writing, consider starting a blog to create a deeper relationship together with your fans. Your posts could include insight into your creative process, roundups of latest music you’ve been loving, or personal stories about your life as a musician.

Electronic Press Kit

An electronic press kit, or EPK, is actually a résumé for your band. It should include your up-to-date bio, music, photos, videos, tour dates, press coverage, links, and get in touch with information. It’s always an honest idea to possess your EPK available once you release new music, book shows, or connect with music industry folks.

Facebook

If there’s an audience you would like to succeed in on Facebook and you've got some budget to figure with, you’ll got to get comfortable with Ads Manager. It’s a strong tool for creating, managing, and measuring Facebook ad campaigns, but it definitely features a learning curve. As long as you dedicate a while to testing and optimizing, Facebook ads are often one among the foremost affordable ways to market your music online.

Twitter

Twitter is well known for real-time updates and quick communications. It’s an excellent channel for sharing thoughts on relevant trending topics, hosting Q&A sessions with fans, posting setlists, and far more. you'll also use the search function to seek out people that are talking about your music (or similar artists), and strike up conversations with them.

Instagram

With 1 billion+ monthly active users, Instagram has been so popular worldwide. Between your grid, Stories, IGTV, Instagram Live, and therefore the newly announced Reels (Instagram’s combat TikTok-style videos), it’s the simplest place to create your visual brand as a musician.


If you've got a touch money to place towards growing your presence, you'll promote Instagram posts through Facebook Ads Manager within the same way that you’d promote a Facebook post.


Snapchat

Snapchat may be a fun thanks to connect with fans, especially if your audience skews younger. It tends to feel more casual, in-the-moment, and private than other social media apps, which may cause some unique marketing opportunities that don’t necessarily desire “marketing.”


Streaming Services

Most fans use streaming services like Spotify, Apple Music, and Pandora to concentrate to their favorite artists and find out new music, so you’ll want to form sure your releases are available on all of them.


Getting one among your songs featured on a playlist can work wonders for your music career. There are many playlists out there for each subgenre, mood, and activity imaginable — which translates into a golden opportunity to succeed in the proper audience at the proper time.


YouTube

YouTube is that the second-largest program after Google and a huge driver of music discovery. Besides sharing your videos on other platforms, you'll help people find you by ensuring that each upload features a clear and catchy title, an in depth description with keywords, and relevant tags. You’ll also want to arrange similar sorts of videos into playlists to create watch time.


SoundCloud

SoundCloud is one among the foremost artist-friendly platforms out there, especially for independent musicians and niche genres. It boasts a huge community of diverse music lovers, and it’s super easy to share or embed your tracks on almost any website. you'll even use it to upload demos and gather feedback before investing in professional production.

Music Blogs

Even small blog features will have a positive impact on your SEO and exposure, so hunt down opportunities for album reviews, concert reviews, interviews, and guest posts.


Research music blogs that feature artists almost like you in terms of both genre and prominence, and confirm you're taking the time to craft a customized pitch email which will catch the blogger’s attention.

TikTok

TikTok has quickly become one among the simplest ways to market music online, with over 800 million monthly active users. The app is particularly popular among Gen Z, but older demographics have wasted no time hopping on the bandwagon. The fine-tuned algorithm and addictive format offer you a far better chance of organically reaching a replacement audience as compared to other social media platforms.

Audiomack

Audiomack may be a music sharing and discovery website that allows you to host all of your tracks for free of charge , with no storage limits. you'll submit your uploaded songs for a possible feature on the “trending” page, where many fans attend discover new artists. You’ll even have free access to content sharing tools and a dashboard loaded with detailed stats and engagement data.

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